Color Me Orello

In its heyday, Packard was a household name even though most households couldn’t afford one.

The American Packard Museum in Dayton, Ohio, features a 1934 Super Eight Sport Phaeton, made special for the New York Auto Show that year. Its color, Orello, was a unique blend of orange and yellow, although this color wasn’t in the Packard catalog. Its price tag was more than $3,000 when the average new automobile only cost $700. The cost was double the average annual salary and half that of a new house. The story behind this particular car on display is that wealthy parents gifted it to their sweet 16-year-old daughter. She hated the color.

The museum is in a former Packard dealership that opened in 1917. The Orello gift car is featured on the historic showroom floor.