Winans Chocolates + Coffees Pairs Everyone’s Favorite Tropical Treats
By Courtney Denning
Coffee and chocolate seem like they were made for each other. Coffee’s rich, earthy brew perfectly complements chocolate’s smooth, creamy sweetness. The combination of chocolate and coffee is one of the best food combos out there, akin to peanut butter and jelly, wine and cheese, chips and salsa. They just fit.
One reason coffee and chocolate pair perfectly may be because they come from the same tropical environments: rainforests. Coffee originated Ethiopia (the Horn of Africa); chocolate is native to Mexico and Guatemala in South America. Today both are grown in South America and Africa. Both come from tropical, evergreen trees and must go through labor-intensive processes before they are consumed. It’s a lengthy process, but so worth it!
Joe Reiser decided to create that perfect flavor combination when he and his wife, Laurie Winans Reiser, added coffee, to their well-established chocolate product line, at Winans Carriage House Candies in 1994. At the time, there were no coffee shops in Piqua, Ohio — the location of Winans Carriage House Candies since October 1961. To get his daily caffeine fix, Joe drove to Dayton (just over 30 miles one way) for a cup of good coffee. As one might imagine, this arrangement didn’t and couldn’t’ last long. Joe bought a small espresso machine and stuck it in a corner of the chocolate shop. It was “Joe’s Corner” but it quickly became popular with regular Winans customers. Coffee was officially added to the company in 1994 and Joe began roasting his own coffee in 2003. Joe and Laurie also changed the name of the company, to reflect the addition of coffee. Winans founder, Max Winans, was skeptical, saying “it would never work.” Fortunately, Max lived to eat those words.
Winans has won “The Best Coffee” award for seven years running via the Dayton Business Journal’s “Best of” awards, proving that coffee and chocolate work together. The freshly roasted coffees pair so well with Winans traditional chocolates that they’ve become an inseparable pair. Customers can order a cup of coffee and pick out their favorite chocolates from the candy case for an early morning wake-up or late afternoon treat. At the flagship store in Piqua, customers watch their favorite treats being made. The flagship store not only serves as the Winans corporate office but also houses the company’s candy factory, coffee roastery, and warehouse.
When the Piqua Daily Call newspaper building became available for purchase in the summer of 2014, the Reisers decided to take a plunge. At that point, the retail store was in the recently renovated Fort Plaza Hotel along with the Piqua Library. The roastery was in the garage of the original Winans Carriage House, where the company started in the 1960s. The candy factory was in yet another location, a non-descript building on the south end of town. Moving to the former Piqua Daily Call building put the retail store, factory, roastery, and corporate offices all under one roof. The new Winans Hometown Store + Tasting Room officially opened in August 2015. It’s one of fifteen Winans stores, 14 of which are located in the state of Ohio. One Winans obsessed Iowan opened a franchise after leaving Piqua to return to her hometown of Coralville, Iowa.
The success of Winans and the popularity of their new factory tours, which allow customers to go behind the scenes and watch candies being made and learn about the production of coffee and chocolate in South America, show that coffee and chocolates’ relationship has what it takes to go long term!
Visit Winans Hometown Store + Tasting Room and see the candy factory in action! Learn Winans’ family history, see their famous copper kettles and one of the world’s oldest working Hobart mixers. You might see buckeyes, caramels, brittles or wurtles being made! “Wurtles” are Winans’ version of the whimsically named chocolate turtle. To schedule a tour, call 937-773-1981.
Winans Hometown Store + Tasting Room is located at 310 Spring Street in Piqua, Ohio. Contact Winans at 937-773-1981, firstname.lastname@example.org or www.winanscandies.com. Follow @WinansChocolate on Facebook, Instagram, LinkedIn, Pinterest and Twitter. Click here to read their blog: Joe on the Go!